Over 25 years of IT experience architecting Salesforce Marketing Cloud, Data Cloud, and Account Engagement solutions for digital advertising, environment, government, medical, and not-for-profit organizations.
Alex Soloviev, principal consultant at Meritek Solutions, is a creative and innovative system architect and business analyst with extensive experience in Salesforce Marketing Cloud (Engagement and Next editions), Data Cloud (Data 360), Account Engagement, REST APIs, and web and database development.
Currently serving as Salesforce Marketing/Data Cloud Architect at Meritek since 2022, Alex spent the prior nine years as Salesforce Marketing Cloud Architect at Celerion Inc., where he built and supported the marketing and messaging platform for a clinical research organization managing 300,000+ study participants. That solid technical background spans the full software development life cycle — on projects from small to global.
Data Cloud, Marketing Cloud, Marketing Cloud Next, Developer, Email Specialist & Administrator — plus CSSLP for secure software.
We work with stakeholders to produce complete documentation at every step of the project.
Working with clients locally and remotely — from clinical research to state agencies.
From the first stakeholder meeting to day-to-day campaign optimization, Meritek covers every stage of your Salesforce Marketing Cloud and Data Cloud program.
Migrate emails, journeys, and automations from Marketing Cloud Engagement to Marketing Cloud Next, and build out Automation Studio, Journey Builder, Email Studio, and Mobile Connect from the ground up.
Ingest, harmonize, and unify data from Marketing, Sales, and Service Cloud plus custom sources in Salesforce Data 360 — with segmentation, calculated insights, and activations.
Build and manage email marketing campaigns, landing pages, forms, and automation rules within Pardot/Salesforce Account Engagement.
Connect Marketing Cloud to external systems via MC Connect, REST, SOAP, and Server-Side JavaScript, and implement Marketing Cloud Personalization for eCommerce.
Create flows, automations, and new content, and maintain existing email templates with HTML, CSS, and AMPScript — while following anti-spam compliance for transactional and commercial email.
Automate multi-step Mobile Messages with Mobile Connect and manage two-way SMS response handling, so Marketing Cloud becomes a true dialog with your audience.
Every marketing campaign starts with the definition of the target audience. We help you identify and segment your audiences, then build the automation to load them from Salesforce Sales Cloud or another data source.
Those automations feed journeys that dynamically interact with your contacts across channels — in real time.
Alex holds current certifications across the full Salesforce Marketing & Data Cloud stack, plus a recognized secure-software credential.
Whether you're standing up a brand-new Marketing Cloud instance or fine-tuning one you already run, Meritek is ready to help.